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Sports Business · August 12, 2026
Athlete-Owned Media Is Changing the Sports Business
Talent is moving from rented reach to owned audiences—and changing the leverage behind every media deal.
Perspective
Ideas shaping the industry.
Analysis at the intersection of sports, business, media, technology and law.
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AI & Technology · August 05, 2026
AI Licensing Is Becoming a Sports Deal Issue
Synthetic media rights now belong in the commercial conversation, not the contract appendix.
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Media · July 28, 2026
Streaming Is Reshaping Media Rights
Distribution fragmentation is creating new negotiating pressure across the sports content stack.
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Sponsorships · July 16, 2026
The New Sponsorship Deal Is Built Around Measurement
Brands increasingly expect data rights, content access and measurable performance.
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Creator Economy · July 02, 2026
Creator Businesses Need an IP Strategy Before They Scale
Ownership decisions made early determine what a creator can license later.
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NIL · June 20, 2026
What the Next NIL Cycle Will Demand From Talent
Better governance, clearer rights and durable business structures are becoming essential.
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