Founder & Managing Attorney

Daniel
Mercer

Commercial judgment for people building value across sports, media, entertainment and technology.

The Practice

The law matters. So does the deal after the signature.

Daniel Mercer advises athletes, creators, brands, agencies and growth companies on complex commercial transactions. His practice is designed around business objectives: understand the leverage, protect the rights and build an agreement that can work in the real world.

Business Approach

Clear options, practical risk analysis and direct communication built for decision-makers.

Sports & Entertainment

Partnerships, licensing, NIL, creator ventures and the commercial infrastructure behind talent.

Technology & Media

AI rights, digital products, production, distribution and technology transactions.

Selected Recognition

Fictional demonstration credentials

2026 · California Sports Business Counsel Recognition

Sports & Entertainment Law

2025 · Southern California Transactional Law Excellence

Sports / Media

2025 · Sports Business Legal Leadership

Commercial Transactions

Education · Fictional demo

J.D. — Western Pacific College of Law

B.A. — California Metropolitan University

Locations

Los Angeles
Orange County
Sacramento